Publisher listing template

What to fill in when you claim or start a listing

Every page on the Compendium uses this same structure β€” that's the point. A buyer who has read one publisher page can read yours in seconds, because the wholesale terms are always in the same place.

A listing is one text file. The block between the --- markers is your structured data β€” it becomes the infobox and the catalog table, and it's what the search filters read. Everything below the markers is your write-up, in Markdown.

Start here

Copy this, fill it in, and send it back β€” or paste it straight into the editor on your page once you have access.

your-company-name.md
---
# ---- Identity -------------------------------------------------------------
name: "Your Company Name"
tagline: "Your slogan β€” one line, shown under your name"
summary: "One or two sentences describing what you publish. Used in search results."
categories: [Strategy, Family]

# ---- Company --------------------------------------------------------------
founded: 2013
headquarters: "City, State, Country"
city: "City"
state: "State"
zip: "00000"
region: NA          # NA | EU | OTHER β€” which buyers see you ranked first
website: "example.com"
bgg: ""             # your BoardGameGeek publisher page, if any

# ---- Wholesale ------------------------------------------------------------
directWholesale: true          # true if stores can buy from you without a distributor
minOrder: "$250 opening order"
discount: "50% off MSRP"
distributors: []               # e.g. [ACD, GTS] β€” leave empty if direct only
ordering: >
  How a store opens an account and places an order with you. Write it as
  instructions: where to sign up, what you need from them, turnaround time.

# ---- Wholesale contact ----------------------------------------------------
email: "wholesale@example.com"
phone: ""

# ---- Active catalog -------------------------------------------------------
# One line per in-print title. Copy the line as many times as you need.
games:
  - { title: "First Game", year: 2024, players: "2–4", time: "45–60 min", age: "10+", types: ["Strategy"], msrp: "$49.99", upc: "", casePack: "6 per case" }

claimed: true
---

## About

Two or three paragraphs about your company: who you are, what you publish,
and what a store should know about carrying you. Write it the way an
encyclopedia entry would read β€” buyers are scanning, not being sold to.

**Bold** and *italic* work, as do bullet lists:

- A line about your best-known line of games
- A line about what makes your catalog worth shelf space

Publisher fields

Six fields are required. The rest are optional, but the infobox simply omits what you leave blank β€” an empty row is a buyer's unanswered question, and they'll usually go to the next publisher rather than email you to ask.

FieldExampleWhat it does
name requiredGray Dog GamesThe page title, and how you appear in search results.
tagline requiredHistorical games for the thinking gamerYour slogan. Shown directly under your name β€” one line, no period.
summary requiredGray Dog Games publishes historical strategy games…One or two sentences used for search snippets and previews.
categories required[Strategy, Family, Card games]Where you appear when a buyer browses by category. Pick 1–4 that a buyer would actually use β€” not every category you've ever touched.
websitegreydoggames.comNo https:// β€” just the domain.
founded2013Buyers use it as a stability signal.
headquartersSioux Falls, South Dakota, USDisplayed in the infobox.
city / state / zipSioux Falls / South Dakota / 57104Powers browse-by-geography. Fill these in separately even though headquarters repeats them.
regionNANA, EU, or OTHER. Sets which buyers see you ranked first. If you leave it blank we infer it from your domain, which is a guess β€” set it.
email requiredwholesale@greydoggames.comYour wholesale contact. Buyers order from you directly; we never sit in the middle.
phone+1 605 555 0142Optional, but stores that phone in orders are your best repeat customers.
directWholesaletruetrue if a store can open an account with you without going through a distributor. This is the single most-filtered field on the site.
minOrder$250 opening orderState it plainly. A missing minimum costs you more enquiries than a high one.
discount50% off MSRP, 55% at $1,000+Your wholesale discount off MSRP, including any tiers.
distributors[ACD, GTS, Southern Hobby]Distributors that carry you. Leave empty if you sell direct only.
ordering requiredStores can open an account at greydoggames.com/wholesale…The "How to order" section. The one thing every buyer on your page is looking for β€” write it as instructions, not marketing.
bgghttps://boardgamegeek.com/boardgamepublisher/12345/…Your BoardGameGeek publisher page, if you have one.
games requiredsee belowYour active catalog. One line per title still in print.

Catalog lines

Each entry under games: is one in-print title, written on a single line between braces. Every title automatically gets its own page at /game/your-company/title, so a buyer searching for a game a customer asked about lands on you.

FieldExampleWhat it does
title required"Wingspan"Exact retail title.
year2019Original release year.
players"1–5"Use an en-dash, e.g. 2–4.
time"40–70 min"Play time.
age"10+"Recommended minimum age.
types["Strategy", "Family"]Drives the search filters.
msrp required"$65.00"US list price. Buyers filter by price band; titles without an MSRP rank lower.
map"$58.50"Minimum advertised price, if you enforce one.
upc"852131006389"Saves a buyer's POS operator a phone call.
casePack"6 per case"Units per case.

Optional: a page for one game

For titles worth more than a catalog row β€” your flagship, a new release β€” you can add a write-up. Anything you set here overrides the catalog line.

games/your-company/title.md
---
tagline: "One line describing the game, shown under the title"
msrp: "$49.99"
map: ""
upc: ""
casePack: "6 per case"
---

## About the game

What the game is, who it's for, and how it plays at the table.

## Why it sells

What a store should know: which customers ask for it, how it demos, whether
it's a gateway title or a deep one, what it shelves next to.

House rules

Next step

See how listings work and what they cost, or email listings@compendium.example with your company name and website to get editing access.