Publisher listing template
What to fill in when you claim or start a listing
A listing is one text file. The block between the --- markers is your structured data β it becomes the infobox and the catalog table, and it's what the search filters read. Everything below the markers is your write-up, in Markdown.
Start here
Copy this, fill it in, and send it back β or paste it straight into the editor on your page once you have access.
---
# ---- Identity -------------------------------------------------------------
name: "Your Company Name"
tagline: "Your slogan β one line, shown under your name"
summary: "One or two sentences describing what you publish. Used in search results."
categories: [Strategy, Family]
# ---- Company --------------------------------------------------------------
founded: 2013
headquarters: "City, State, Country"
city: "City"
state: "State"
zip: "00000"
region: NA # NA | EU | OTHER β which buyers see you ranked first
website: "example.com"
bgg: "" # your BoardGameGeek publisher page, if any
# ---- Wholesale ------------------------------------------------------------
directWholesale: true # true if stores can buy from you without a distributor
minOrder: "$250 opening order"
discount: "50% off MSRP"
distributors: [] # e.g. [ACD, GTS] β leave empty if direct only
ordering: >
How a store opens an account and places an order with you. Write it as
instructions: where to sign up, what you need from them, turnaround time.
# ---- Wholesale contact ----------------------------------------------------
email: "wholesale@example.com"
phone: ""
# ---- Active catalog -------------------------------------------------------
# One line per in-print title. Copy the line as many times as you need.
games:
- { title: "First Game", year: 2024, players: "2β4", time: "45β60 min", age: "10+", types: ["Strategy"], msrp: "$49.99", upc: "", casePack: "6 per case" }
claimed: true
---
## About
Two or three paragraphs about your company: who you are, what you publish,
and what a store should know about carrying you. Write it the way an
encyclopedia entry would read β buyers are scanning, not being sold to.
**Bold** and *italic* work, as do bullet lists:
- A line about your best-known line of games
- A line about what makes your catalog worth shelf space
Publisher fields
Six fields are required. The rest are optional, but the infobox simply omits what you leave blank β an empty row is a buyer's unanswered question, and they'll usually go to the next publisher rather than email you to ask.
| Field | Example | What it does |
|---|---|---|
name required | Gray Dog Games | The page title, and how you appear in search results. |
tagline required | Historical games for the thinking gamer | Your slogan. Shown directly under your name β one line, no period. |
summary required | Gray Dog Games publishes historical strategy games⦠| One or two sentences used for search snippets and previews. |
categories required | [Strategy, Family, Card games] | Where you appear when a buyer browses by category. Pick 1β4 that a buyer would actually use β not every category you've ever touched. |
website | greydoggames.com | No https:// β just the domain. |
founded | 2013 | Buyers use it as a stability signal. |
headquarters | Sioux Falls, South Dakota, US | Displayed in the infobox. |
city / state / zip | Sioux Falls / South Dakota / 57104 | Powers browse-by-geography. Fill these in separately even though headquarters repeats them. |
region | NA | NA, EU, or OTHER. Sets which buyers see you ranked first. If you leave it blank we infer it from your domain, which is a guess β set it. |
email required | wholesale@greydoggames.com | Your wholesale contact. Buyers order from you directly; we never sit in the middle. |
phone | +1 605 555 0142 | Optional, but stores that phone in orders are your best repeat customers. |
directWholesale | true | true if a store can open an account with you without going through a distributor. This is the single most-filtered field on the site. |
minOrder | $250 opening order | State it plainly. A missing minimum costs you more enquiries than a high one. |
discount | 50% off MSRP, 55% at $1,000+ | Your wholesale discount off MSRP, including any tiers. |
distributors | [ACD, GTS, Southern Hobby] | Distributors that carry you. Leave empty if you sell direct only. |
ordering required | Stores can open an account at greydoggames.com/wholesaleβ¦ | The "How to order" section. The one thing every buyer on your page is looking for β write it as instructions, not marketing. |
bgg | https://boardgamegeek.com/boardgamepublisher/12345/β¦ | Your BoardGameGeek publisher page, if you have one. |
games required | see below | Your active catalog. One line per title still in print. |
Catalog lines
Each entry under games: is one in-print title, written on a single line between braces. Every title automatically gets its own page at /game/your-company/title, so a buyer searching for a game a customer asked about lands on you.
| Field | Example | What it does |
|---|---|---|
title required | "Wingspan" | Exact retail title. |
year | 2019 | Original release year. |
players | "1β5" | Use an en-dash, e.g. 2β4. |
time | "40β70 min" | Play time. |
age | "10+" | Recommended minimum age. |
types | ["Strategy", "Family"] | Drives the search filters. |
msrp required | "$65.00" | US list price. Buyers filter by price band; titles without an MSRP rank lower. |
map | "$58.50" | Minimum advertised price, if you enforce one. |
upc | "852131006389" | Saves a buyer's POS operator a phone call. |
casePack | "6 per case" | Units per case. |
Optional: a page for one game
For titles worth more than a catalog row β your flagship, a new release β you can add a write-up. Anything you set here overrides the catalog line.
--- tagline: "One line describing the game, shown under the title" msrp: "$49.99" map: "" upc: "" casePack: "6 per case" --- ## About the game What the game is, who it's for, and how it plays at the table. ## Why it sells What a store should know: which customers ask for it, how it demos, whether it's a gateway title or a deep one, what it shelves next to.
House rules
- In-print titles only. The Compendium is a buying tool; out-of-print games in a catalog waste a buyer's time and get the page flagged.
- Keep MSRP current. Stale pricing is the fastest way to lose a buyer's trust in the whole directory.
- Write it as reference, not as an ad. Encyclopedia tone. Buyers are comparing you to six other publishers in one sitting.
- Only your own artwork. Upload art you hold the rights to; unclaimed listings show generated placeholders until you do.
Next step
See how listings work and what they cost, or email listings@compendium.example with your company name and website to get editing access.